Point It, a digital marketing agency founded in 2002 and based in Seattle, delivers a variety of services in paid search marketing, search engine optimisation, display and paid social advertising. The company must find every opportunity to boost traffic and cost-efficiency for its clients’ campaigns.
An avid user of Bing Ads, Point It partnered with Bing in the first ever Bing Ads Optimisation Contest in the fall of 2014. The contest goal was to recognize the agency’s account reps that achieved the highest increase on overall click-through rate and the greatest decrease in overall cost per click across a number of accounts within the Microsoft Store advertising campaign on the Bing Ads platform. Winners were determined by the greatest overall improvements in efficiency.
Senior client manager Kim Thomas won second place in the contest and had great success in her Microsoft Store advertising campaign, achieving a 5% increase in click-through rate and more than a 7% decrease in cost per click. “Bing Ads is an essential part of a client’s search engine marketing program,” Thomas says. “With 29% of the market share, advertisers are missing out on a huge opportunity if they’re not on Bing.”