Retail company Diamond Candles employed digital marketing agency Clever Zebo to bring more searchers to its website and make its search advertising campaigns more efficient.
Clever Zebo found great success for Diamond Candles with Sitelink Extensions and branded campaigns. This included breaking out smaller ad groups that had a specific base of keywords. Clever Zebo was also impressed with the level of responsive account support from the Bing Ads team.
In just a month’s time, Bing Ads delivered a return on investment of 1002%, which was higher than Google AdWords by 11.6%. 14% of the acquisitions for Diamond Candles are now coming from the Bing Network. Clever Zebo also found that searchers on the Bing Network have the lowest bounce rate, highest amount of pages visited per session, and highest average session duration, compared to other search engines. “We are very happy with the campaign results and want to keep testing to improve the campaign even further,” says Clever Zebo co-founder, Igor Belogolovsky.