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Retail and holiday advertising insights and resources

Short video: 2021 holiday insights, audience personas, and best practices

We’ve packed key trends, tips for optimization, and best practices to help you make the most of your advertising this holiday season. In this quick 10-minute video, we’ll also unwrap two consumer personas revealed through Microsoft’s first-party data and advanced analytics capabilities.

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Gain access to a large addressable audience on the platforms they visit regularly

More than a billion people use Microsoft’s extended network for work and personal tasks, including Microsoft News, Bing, Edge, and, and partners AOL, Yahoo, CBS Interactive, Wall Street Journal, and Forbes.


purchased an online product or service in the last week


are under the age of 45


have household income in the top 25%

23 million

unique desktop searchers on the Microsoft Search Network

Connect with shoppers who are ready to engage and transact

Reach people in a task-oriented mindset who have a higher buying power, spend more online, and are more likely to engage with ads to try new offers.

Learn more about our audiences

2021 Festive season predictions and planning guide

Over the last year, consumers have shifted their habits for purchasing goods and services online. This festive season we predict six key moments that will mean more to consumers and advertisers.

Download the report

MadeiraMadeira: Driving new growth and audiences

MadeiraMadeira, one of the largest furniture retailers in Brazil, wanted to reach new online audiences and increase business. See how Microsoft Advertising helped the retailer apply custom ad strategies to drive e-commerce while increasing ROI on ad spend.

Read the story

Schuhe24 expands digital footprint with Microsoft Audience Network

This leading European fashion e-commerce platform wanted to optimize the customer journey to provide a better shopping experience. See how the Microsoft Audience Network helped Schuhe24 merge customer touchpoints into a holistic system that engaged customers throughout the entire purchase process.

Read the customer story

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