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eBook

Marketing with Purpose Playbook

A playbook with purpose-driven insights to improve advertising performance like purchase intent, by building more trusted, loved brand experiences.

September 2020

White paper

Digital advertiser's guide to COVID-19

Considerations for advertising during (and after) the new coronavirus from Microsoft Advertising.

June 2020

eBook

Getting started with digital advertising

Learn about pay-per-click advertising, the role of analytics, how to manage budgets and measure your return on investment.

April 2020

eBook

Mastering the customer journey

See how market leaders apply the predictive power of Artificial Intelligence (AI). Unlock your marketing superpowers.

October 2019

eBook

The Dynamic Duo: How to Leverage Microsoft and LinkedIn to Drive Demand

Discover Microsoft Advertising and LinkedIn tools to reach new customers and grow your business

August 2019

eBook

Modern Marketing is Accessible Marketing

There are 1 billion people in the world living with a disability and some only use a screen reader. Not considering people living with disabilities in your digital media is like turning away 1 in 5 people.

March 2019

eBook

The new consumer is the new frontier

A new consumer is emerging, with new expectations about how they want to shop, buy and even experience the world.

January 2019