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Article

Hotel Chocolat finds Audience Ads sweet spot

British chocolatier Hotel Chocolat expanded its targeting strategy with Microsoft Audience Ads to gain a 43% increase in conversions.

February 2021

eBook

2021 Consumer Trends Report

Read the 2021 Consumer Trends Report from Microsoft Advertising and Suzy for tips to align insights with advertising and branding strategies.

February 2021

Article

Mediaveille lights up In-market Audiences

French agency increases conversion rate by 13% for home and garden retailer using In-market Audiences.

February 2021

Article

Beauty retailer wins with Shopping campaigns

Swiss retailer haar-shop.ch used Microsoft shopping campaigns to increase online reach and conversions.

January 2021

Article

Unexpected overlaps of In-market Audiences

This analysis highlights overlaps of In-market Audiences within Retail, so that advertisers can leverage them to extend their reach.

January 2021

Article

Wakefit drives impact with search advertising

Wakefit partnered with Microsoft Advertising to leverage paid search and drive high-intent traffic to their online retail platform.

December 2020

Article

Munson Guitars reaches new customers

Munson Guitars boosts sales with smart campaigns from Microsoft Advertising

December 2020

Article

Microsoft Audience Network holiday trends

The holidays are quickly approaching. Get up to speed on holiday trends across the Microsoft Audience Network for your advertising campaign.

December 2020

Article

Cross-channel marketing solutions for retailers

Microsoft Advertising Insights looks at the cross-channel influence of search within the Retail category to find opportunities for clients.

December 2020

Article

The Amazon shopper and the effects of Prime Day

Amazon Prime Day was pushed three months later than previous years. We looked into search and category trends from the event and how Amazon consumers shop.

November 2020