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Read the 2021 Consumer Trends Report from Microsoft Advertising and Suzy for tips to align insights with advertising and branding strategies.
Microsoft Advertising Insights looked at the cross-shopping behaviours of in-market shoppers.
Microsoft Advertising Insights conducted a multi-touch attribution analysis in Travel comparing pre-COVID-19 to post-COVID-19 timeframes.
Alaska Airlines boosts paid search success and ROAS with Audience Targeting
With the assistance of Adobe, P&O Cruises also uncovered opportunity to better utilise the Microsoft Advertising platform.
Bing Ads features help attract more customers for online travel site.