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Microsoft Advertising Blog


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Providing More Control of Exact Match Behavior with Keywords Matching Options (US Only)

At Bing Ads, we are working hard to provide the tools that you need to better manage your keyword selections at a touch of a button, without having to write an email or call support. As part of this philosophy, we have released a change to give...

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Coming Soon: Bing Ads Editor 10.4 with Extended Targeting Enhancements

NOTE: Updates have been made to this post to reflect our recent partnership with AOL; content viewed at this URL prior to February 2016 may differ from what you see here now. Scaling advertisers’ targeting management is a top priority for Bing Ads. I...

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Upcoming Changes to Device Targeting in Bing Ads

A few months ago, we rolled out compatibility with AdWords enhanced campaigns, which enabled advertisers on Bing Ads to easily import AdWords campaigns into Bing Ads while still preserving flexibility around device targeting. During this time,...

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Listening to Customers and Creating a Simpler Bing Ads

The Bing Ads team believes our primary job is to stay focused on our customers and their satisfaction. We strive to make it as easy and efficient as possible for them to run great campaigns on our platform while growing their businesses. After...

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Time Saving Tips: 3 Tools to Help Manage Your Bing Ads Campaigns

Once upon a time, if you were curious about a topic that you weren't all that familiar with, the first stop in your research process was typically a trip to the library. After tracking down some promising titles in the card catalog, you then had...

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