The ability to create negative keyword lists that can be shared across campaigns is a time saving feature that has been frequently requested by our advertisers. We’re pleased to announce that beginning today, you can! This means you can optimize your campaigns faster than ever by filtering out irrelevant traffic in just a few clicks.
This functionality is available in the latest version of Bing Ads Editor, the web interface and the API.
Gone are the days of manually copying negative keywords between campaigns. With this release, you can create lists of negative keywords and apply them simultaneously to as many campaigns as you want. You can add up to 5,000 negative keywords per list, and create up to 20 lists per account.
Associating a negative keyword list does not subtract from that campaign or ad group’s own limit of 10,000 negative keywords (see the table below). For example, you can have 10 negative keyword lists with 1,000 negative keywords each, and associate all of those lists with one campaign. The campaign itself can still have an additional 10,000 negative keywords of its own.
At this time, shared lists can only be created at the account level and applied to at the campaign level.
How Does It Work?
We made sure this feature was easy to find and use. To create get started, simply sign in to Bing Ads, click the Campaigns tab at the top of your screen, and select Shared Library in the sidebar on the left.
To learn more and a step-by-step guide, visit this Help page. Users of the API can learn more in our developer documentation on MSDN.
Thanks to all our customers who helped pilot this feature over the last few months, and for your valuable feedback in making sure it was easy and simple to use for all Bing Ads users. You can find more information on other features that have been released as a direct result of what our customers have been asking for here on our Bing Ads website.
Comments? Questions? Please leave them below, visit our Feature Suggestion Forum, or reach out to us on Twitter or Facebook.
Program Manager, Bing Ads Platform