We are extremely excited to announce the release of Bing Ads Editor (BAE) 11.0 – built from ground up to make it more efficient for you to manage your campaigns. When building BAE 11.0, we focused on answering two questions. First, how can we enable you to do more in less time? Second, how can we improve the user interface to make it easier for you to use Bing Ads Editor? Support for managing multiple accounts addresses the first question, and a host of usability updates packaged into a visual redesign addresses the second. Let’s take a closer look at these.
Support for managing multiple accounts
Have multiple large accounts to download? Need to import multiple accounts? Must make those urgent bulk edits within the next hour? No problem! With multi-account support, you can do these all at the same time.
Start with opening the Account Manager window and add as many accounts as you want.
In the previous version, you could download only one account at a time, but not do anything else until the download completed. With BAE 11.0, there is no more waiting! While the downloads of accounts are in progress you can open any number of previously downloaded accounts and work on them, too. For example, say you have five accounts currently being downloaded. During that time, you can open a previously downloaded account and do an Import. While that import is in progress, you can open yet another account and do bulk edits. Multi-tasking is easy in the new Editor.
Copy/Paste across accounts
With support for multiple account management comes the ability to copy and paste across accounts. You can copy keywords, ads, even whole campaigns from one account to another with just a few clicks.
We have completely redesigned Bing Ads Editor’s interface for a fresh and more user-friendly experience, with key improvements such as:
Improved navigation with type list
The new type list on the left panel better organizes different items (Campaigns, Ad groups, Keywords, Sitelink extensions, etc.) than the tabs in the previous version of BAE. This enables you to navigate to the items that you want to work on faster than before. Additionally, the count of different types of items are now always shown on the type list itself – no need to go to individual tabs anymore to find them.
Sorted tree view in the left panel
In order to help you get to your Active campaigns faster, the tree view in BAE 11.0 now sorts your Campaigns/Ad groups intuitively by automatically surfacing those Active at the top of the list, followed by Paused, and Deleted at the bottom.
Improved advanced search interface
We heard your feedback that when displaying results after an advanced search, there aren’t any visual cues to indicate that all data may not be showing, except for the change in the View name. To address this, BAE 11.0 shows the search criteria you have entered for advanced search right below the search bar. Furthermore, the type list now clearly shows the number of matching results out of total counts.
We have also cleaned up the advanced search window to make it more intuitive to use, while maintaining all its functionality.
Note: Filtering based on performance statistics is now placed along with other search criteria.
In the previous version of BAE, advanced options for different items (e.g. Additional targeting, Exclude website, etc. for Ad groups; Advanced Bid Changes, Advanced URL changes, Replace text, etc. for Keywords) were located at the very bottom of the Editor pane as blue links. These options are now put under Advanced options right above the manager pane for convenient, centralized access.
Have you ever wondered whether to sign in to Editor with your Microsoft account or Bing Ads username? You can now simply enter your username and BAE will automatically determine the type of credentials you entered and prompt you to enter your password - one less thing to think about before diving into your campaigns.
What our pilot customers are saying?
We tested BAE 11.0 with a group of advertisers before releasing it to market. Below is some feedback we received from our pilot customers:
- My first impression was very good. Fast downloads/uploads, very short waiting while working directly in BAE, nice Design
Kevin Lippmann, Hotel DE
- I just downloaded four accounts, three of them HUGE and it took less than five minutes for all
Nikki Kuhlman, Jumpfly
- Was playing with the editor today and I love the new UI and user experience!
Kevin Holze, Reprise Media
- I love the overall product! It is leaps and bounds better than v10
Jin Cen, Bing Ads Account Manager
We hope that you have a similarly positive experience with this version, but do let us know! You can reach us directly at BingAdsfirstname.lastname@example.org.
Install Bing Ads Editor 11.0 Now
You can install BAE 11.0 from here.
Please note that the older version of BAE* will not be uninstalled after installing BAE 11.0. Please make sure you use instead of the previous .
You can continue to use older versions of BAE for a few more months; however, any new functionality and updates will be added only to BAE 11.0.
*Bing Ads Editor has come a long way. Interested in learning more? See Welcome to Bing Ads Editor for a short introduction to this powerful desktop tool.