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Bing Ads Spring Releases: Speed, Simplicity and Efficiency

This summer’s release pipeline is heating up with a steady stream of updates right around the corner.  In case you missed it, here is a look back at Bing Ads’ spring releases, all of which have been designed for speed, simplicity, and campaign managers on-the-go. 

Home page gets a major makeover

Global | Available in Web UI

The fully redesigned Bing Ads Home page gives you a concise view of your account with the information that matters most to you in a single place. You can review the performance summary on topline key performance indicators (KPIs), top movers, and the performance graph, as well as customize what modules display and where they are located to tailor the Home page to your focus of interest.

bing ads spring release

See Tracy Chen’s blog announcement for more information about this release and learn more about monitoring your account on the Home page here.

Automated Rules released for hands-free campaign management

Global | Available in Web UI

Managing and optimizing your campaigns effectively and competitively should not stop when you leave the office or get sick, nor should it require hours of manual work every day. That's why we’ve released Automated Rules, one of the most requested features from Bing Ads users.  Automated Rules gives you the capability to schedule and automate your top campaign management operations.

bing ads spring release

See Haily De La Cruz’s blog announcement for details on this release and getting started.  For more ways to use automated rules, see this Help Center page.

Editor v10.8 adds App Extensions, better copy/paste and more

Global | Editor

Bing Ads Editor version 10.8 gives you greater flexibility and control with more options for copying and pasting, changing bids, importing files and exporting campaigns or ad groups. Plus, it now offers support for App Extensions and metrics for revenue and revenue on ad spend. Download it now.

bing ads spring release

See Devang Gandhi’s blog announcement for more on what has been included in the latest release, or visit this Help Center page to get started with Editor, your desktop management solution.

Bing Shopping Campaigns launched

Global | Web UI

Bing Shopping Campaigns are an efficient way to organize, track, and optimize your Product Ads directly in Bing Ads. Now live for over 300 customers, we are steadily extending availability to all advertisers over the coming months. 

bing ads spring release

Check out Neha Mohan’s blog announcement for details on what BSC offers and starting steps.  For more, download this Introduction to Bing Shopping Campaigns Beta PDF

NOTE for API users: Find instructions for using Bing Shopping Campaigns via the API here on MSDN.

Use App Extensions to drive app downloads

Global | Web UI

App extensions are a simple, new way to reach relevant customers and promote installs for your apps using Bing Ads.  App Extensions are available on mobile (Windows, iOS, Android), tablet and PC. 

bing ads spring release

See Pankesh Jhaveri’s blog announcement for more.  For a detailed step-by-step and guidance on how to add app install tracking, visit this Help page. You'll also find additional information on this new feature on the App Extensions page.

Bing Ads is now available on iOS

US only

We live in a multi-device world and we want to provide advertisers and their campaign managers the best experience wherever they go, whenever they need it.  That is why we are pleased to announce Bing Ads for iOS.   

bing ads spring release

The Bing Ads app is available in the US App Store for devices running iOS 8.1, with support for older versions of iOS and additional markets coming soon.

Import Upgraded URLs from Google AdWords into Bing Ads

Global | Web UI

To make importing campaigns easier, Bing Ads now supports Upgraded URLs that are imported from Google AdWords. Upgraded URLs help you manage your tracking information.

The following changes detailed in the table below affect the destination URLs of text ads, keywords and sitelink extensions. It also outlines how Bing Ads will handle Destination URLs, Final URLs and Final Mobile URLs during Google Import.

bing ads spring release

NOTE: Bing Ads is currently unable to import URLs that use custom parameters (e.g. {_creative}=1234). We will skip entities during Google Import that reference custom parameters either in their Final URLs, Final Mobile URLs or Tracking templates.

When importing your campaigns, you can map your Upgraded URLs to the Bing Ads Destination URL field automatically. When you import your campaigns, we’ll use your existing AdWords tracking templates (at the account, campaign, ad group and entity level) and URLs (both Final URL and Final Mobile URL) to reconstruct a Destination URL that Bing Ads is able to understand.

Upgraded URLs will also have great impact for tool providers and our API partners. A preview of the Bing Ads API V10 has been announced which also will have full support for Upgraded URLs.

See Jamie Chung’s blog announcement for more, or learn more about URL tracking on this Help Center page.

Simpler view of Aggregated Opportunities

Global | Web UI

Looking for opportunities? Check out the simplified, seamless experience in the Opportunities page.  The grid view appears by default, with the option to switch to the advanced table view at your convenience.

bing ads spring release

To use Bing Ads Opportunities for ideas to improve your campaign, check out this Help Center page.

Improved Keyword Opportunities

Global | Web UI

Speaking of more convenience when it comes to identifying your campaign’s latest opportunities on the Opportunities page, you can also manage your keyword opportunities more easily as well.  Now, when you apply new keyword opportunities on the Opportunities page, you’ll find this additional flexibility:

1. You can add the new keyword to a new ad group, and set the default bid for the new ad group.

bing ads spring release

2. If you choose to add the new keyword to an existing ad group, you now have the option to adopt the default ad group bid. You can still set a new bid if you prefer.

bing ads spring release

3. Previously, broad match opportunities were organized by ad group. Now you can see broad match opportunities and their estimated impact at the keyword level.

bing ads spring release

New updates added in Bing Places for Business

Global | Web UI

If you’re an agency managing client business listings on Bing Places for Business, you’ll be pleased to hear about these updates to help you get your clients’ listings added and kept up to date:

1. Add multiple businesses

2. Agency Dashboard

bing ads spring release

For details, check out this blog announcement by Seshagiri Cherukuri and Joe Holliday, or go to http://www.bingplaces.com to get started.

Clarification to Approved Limited Messaging

Global | Editor, Web UI

Thanks to your feedback, Bing Ads will now show editorial error messages only for those markets to which the advertiser has explicitly targeted. Our hope is that this will help to remove confusion and improve the overall experience for you, our advertisers. 

To provide an example of what this update means, if you had opted-in to UK alone, and if there are editorial rejections for UK, you would see rejections in the Bing Ads UI and Bing Ads Editor. In the below examples, since the gambling ad was approved in UK (which was the only market opted-in to), the ad is shown as approved.

bing ads spring release

See A.J. Anto’s blog announcement for details on how this messaging works in the UI and Editor.  For more information on this Bing Ads policy status, check out David Salper's post, Approved Limited in Bing Ads: The Editor, the UI and You.

User-requested usability improvements

Global | Web UI

As mentioned earlier this year, we’re investing more time on our end into and making you more productive. As we listened to your feedback, we realized that in addition to large features, there are many smaller items which help usability that we can deliver to make the product easier for you to use.  Here are our top 10 favorite usability changes we’ve made to the web interface this year (click the image to make it larger).

bing ads spring release

Stay tuned

Stay tuned here to the Bing Ads blog and to our announcements on Twitter as the summer shapes up.  We’ve got a host of user-requested updates, all-new releases, and a couple surprises on the way.  For insight into this year’s product roadmap, review the product priorities described by each of our Engineering Leads earlier this year. 

Are we still on the right track?  Do you want to know more?  Connect with us on Twitter, or share a feature idea on the Bing Ads Feature Suggestion Forum.