Straight from Hollywood – Quality & Relevance Videos, Resources to Improve your Ad Campaigns

Quality and relevance, if properly understood and implemented, have a very positive effect on the value of your campaigns – likely including improvements to click-through rate, ad placement, and conversion rate. Yet, the terms ‘quality’ and ‘relevance’ can be difficult to understand. We all know that quality and relevance are important to a successful ad campaign, but how do we articulate what that really means for you as the advertisers and your consumers?

These three short videos (7 minutes total) will guide you through some of the basic fundamentals of quality and relevance. After watching, you should be able to understand and apply some of the most important fundamentals of quality and relevance.  Happy viewing!

I. The Importance of Being Relevant

II. High Quality Scores Start with Great Ad Experiences

III. Privacy and Ad Guidelines Build Customer Trust

Cheers,

Maryn

PS. Don’t forget to check out these other great blogs resources on Quality and Relevance, in addition to our official Relevance and Quality Guidelines:

• A Picture is Worth a Thousand Words  by Maryn Juergens
• What is relevancy and what can you do to improve it?  by Leslie Fons
• From Sparse to Superb: Three Best Practices to Improve Landing Page Content Quality by Caroline Seeley
• 5 Landing Page Best Practices to Keep Your Relevance and Quality High by Colleen O’Brien