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Now on SlideShare: The Importance of PPC in an Omni-Channel World

Developing effective ad copy is a challenge, matching your PPC strategy to a user’s location, intent, and device adds a layer of complexity, tracking a person through to a conversion is yet another important step. Today’s retail marketers are navigating through a multi-channel world which can make driving and understanding the path to conversion somewhat difficult.

As a long time search marketing veteran in the retail vertical space, I will walk you through tactics for reaching consumers with the right message, developing methods for quantifying efforts, and tracking return on investment. Understanding the full story, is critical to developing a scalable strategy. Follow these tips and tricks from beginning the process through to generating smart, measureable tests.