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Microsoft Advertising Blog

Cedric Chambaz

BLOG POSTS BY Cedric Chambaz

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Marketers should think outside the (search) box

Picture that emotion. Advertising is all about creating an emotional bond between a brand and consumers. And since the infancy of this discipline, both marketers and agencies have been trying to visualise this connection. Focus groups, vox pop,...

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Understanding the Drivers of Cross-Border E-Commerce

The world is getting smaller. Fuelled by advances in broadband penetration, internet speeds and increasingly sophisticated e-commerce solutions, consumers' online behavior is changing. No longer restricted to buying locally, today's discerning...

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