12 January 2015
Picture that emotion. Advertising is all about creating an emotional bond between a brand and consumers. And since the infancy of this discipline, both marketers and agencies have been trying to visualise this connection. Focus groups, vox pop,...
11 October 2014
The world is getting smaller. Fuelled by advances in broadband penetration, internet speeds and increasingly sophisticated e-commerce solutions, consumers' online behavior is changing. No longer restricted to buying locally, today's discerning...