09 February 2015
This post was co-authored by Christen Anderson. Determining when and where to spend your Mother’s Day search advertising budget can be every bit as challenging as finding the perfect gift for your own mother. Bing Ads is here to help. With the...
29 September 2014
Celebrate this holiday season with better ad copy and better results! Let me first start by saying that there is an inordinate amount of data that marketers try to consume in the months and weeks leading up to the holiday season in order to lock...
15 August 2013
Developing effective ad copy is a challenge, matching your PPC strategy to a user’s location, intent, and device adds a layer of complexity, tracking a person through to a conversion is yet another important step. Today’s retail marketers are...