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Explore Search and Native performance: Retail EMEA

October 2021

A Microsoft Advertising-designed analysis shows the impact of using both Native and Search ads, specifically for EMEA Retail advertisers. We hypothesized that people are more likely to engage with retailers after being exposed to both types of ads, versus exposure to Search ads only.

Our findings show that users exposed to both Microsoft Search and Native Ads are 2.6 times more likely to visit a retailer’s website compared to those who are exposed only to Search ads. Additionally, people exposed to both types of ads are 5.3 times more likely to convert on a retailer’s website.

Achieve your key marketing goals by using Microsoft Audience Network in future campaigns. Powered by Microsoft data and artificial intelligence, these high-quality native placements provide unique access to Microsoft users and drive more awareness, consideration, and conversion.

Get more details on our analysis as well as tips on how to set up your native campaign.

 Download the insights