In Episode 1 of The Microsoft Advertising Download we presented the concept of business recovery. In Episode 2 of The Download video series, we key in on the theme of the future of retail. Retail has been an interesting area in 2020, as it was undergoing transformation the past several years, and then COVID-19 sped up a lot of that change. Now we use acronyms like BOPIS (Buy Online Pick-Up Instore) to describe emerging customer behaviour patterns.
In this episode, our colleague Thom Arkestal offers retail insights from our London-based analytics and insights team. We also have a feature on all the compelling changes in retail called future boutique where we speak with Will Margaritas, Senior Vice President of eCommerce at Reprise Media. MJ DePalma returns for a new installment of the Inclusive Marketing Lab to talk about the Marketing with Purpose Playbook. In addition, we also have a product pop-up segment where we discuss the Microsoft Audience Network as a powerful tool for agencies, brands and publishers to use. Finally, we “noodle” with an Australian and Asia-Pacific panel of partners. It’s another under-30-minute episode packed with insights, trends, thought leadership and product demos.
Watch Episode 2 of The Download on the future of retail. For more episodes and content, explore The Download hub. Take advantage of other rich industry insights, consumer trends, and product updates by making your way to the Microsoft Advertising Retail hub. Or, listen to our Retail Unwrapped webcast on demand.