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Download the Marketing with Purpose playbook to get actionable tactics to start your inclusive advertising journey today

To ensure the best user experience, Microsoft Advertising excludes advertising that could in any way harm or endanger our users. The following policies deal with protecting consumers from misleading ads, as well as privacy and software download safety.

Misleading content policies

  • Unsubstantiated claims
  • Free offers and price promises
  • Misleading ads
  • Promotion of third party products and services

Privacy and data protection policies

  • Privacy policy
  • Phishing

Software and downloads policies

  • Disallowed behaviours
  • Disclosures
  • Uninstall functionality
  • Bundling functionality