Australia, New Zealand
Products may not claim to cure, treat, or prevent disease unless they are registered as medicines with the appropriate organisation in the market where they are promoted.
- All supplements, cosmetics, vitamins, homeopathic, and other health care products must be registered with the Federal Sanitation Agency (ANVISA). Approved advertisers must be in possession of all the required registrations and comply with all ANVISA and other applicable requirements.
- We reserve the right to verify compliance with local requirements and exclude non-compliant advertisers from the program.
- The advertisement must fairly represent the quality and purpose of the product, as registered and approved by the local regulatory authorities.
- Advertisements for witchdoctors, magical potions and treatments, and miracle cures of any kind are disallowed.
Advertising of Lipostabil is disallowed.
- All advertised pharmacies must be registered with the Drug Office of the Department of Health.
- Advertisers must comply with the Undesirable Medical Advertising Ordinance.
- Advertising related to specific diseases, conditions, and health claims is restricted.
- Unregistered pharmaceutical products may not be advertised.
Advertising for the treatment of diseases and miracle cures is restricted. Ads must not feature claims to prevent or cure common conditions or diseases or health ailments of humans and animals.
Advertising for over the counter medicines, cosmetics, non-prescription health care products, and traditional medicines is not permitted.
Advertising for herbal remedies, herbal sleep aids, or herbal diet pills is restricted. It is the advertiser`s responsibility to comply with applicable regulations and best practices.
- Ads by health care practitioners are restricted to the name, field of practice, and place of practice of the practitioner.
- Advertisements by private health care facilities are restricted to general information such as the name, location, contact information, working hours, types of facilities and charges imposed by the private health care facility.
- Testimonials from patients are prohibited.
- Advertising for non-prescription medicine must comply with applicable regulations, including proper marketing authorisation issued for the non-prescription medicine advertised, and valid license to operate held by the drug company.
- Medical professionals may not promote, advertise or endorse any medication.
- A disclaimer of “No Approved Therapeutic Claim” must appear on the advertisements for food and dietary supplements.
Republic of Ireland, United Kingdom
Advertisers may offer vitamins, minerals and food supplements to help maintain good health. Advertisers must ensure that their advertising does not:
- Discourage essential treatment of health problems.
- Offer specific advice, diagnosis, or treatment for serious or prolonged conditions (such as diabetes, cancer, or heart disease), unless given by a doctor or a qualified health professional.
- Imply that vitamins, minerals or supplements can prevent or treat illness, elevate mood, or enhance performance.
- Claim that a vitamin, mineral or any other food supplement is beneficial to health without substantiating the claim with scientific evidence displayed on the website.
- Contradict the fact that a well-balanced diet should provide the vitamins and minerals needed by a normal healthy individual. Advertisers cannot encourage consumers to swap a healthy diet for supplementation.
- Imply that there is widespread vitamin or mineral deficiency or that it is necessary to augment a well-balanced diet.
- Describe products as safe or effective simply because they are "natural" or because the description omits an ingredient in common use.
- Claim that over-the-counter (OTC) medicines or legal herbal supplements are better than any other product or that using or avoiding a product will affect normal good health.
- Offer homeopathic medicines that are not approved in the UK by the Medicines and Healthcare products Regulatory Agency (MHRA).
- Ads may not promote treatments or cures for diseases.
- Advertising for traditional and alternative medications is prohibited.
Ads for non-prescription medications must comply with applicable regulations, including displaying the approval number for the medicine on the website.