Search policies Advertising policies & guidelines Introduction Legal, privacy and personalization Impact to your Microsoft Advertising account General ad requirements Text guidelines Media formats Relevance and quality Disallowed content Restricted content Ad extensions policies Product ads policies Intellectual property policies Creative specs Additional resourcesException processHistory of changes to policiesTaiwan policies: English/ChinesePublisher preferencesCN Policy for PilotNetflix Restricted Category Enablement FormsContact us Microsoft Advertising Network policies Restricted content 30 June 2023 BackBeauty and cosmetics On this page Ads that are misleading, promote false, unrealistic, or extreme results are prohibited. This includes misleading comparative claims to pharmaceuticals or surgical procedures. Any before and after photographs/comparisons must not be presented in a deceptive manner. Advertisers should not manipulate an image to the point that it goes beyond the look which the cosmetic product alone can achieve. Country/Region Restrictions Bulgaria Advertisers are expected to comply with the self-regulatory provisions on advertising of cosmetics and personal care products, elaborated by the National Council for Self-regulation (NCSR). Japan The efficacies and effects of a “quasi-drug” (product containing active ingredients having effects such as deodorants, whitening, and prevention of skin roughness or acne for example) included in advertising must be within the scope of the approval by the Ministry of Health, Labor and Welfare (MHLW). HLW). Cosmetics not considered to be “quasi-drugs” can be advertised only within the scope determined in the MHLW's notification titled "Standard for Adequate Advertisement of Pharmaceutical Products". Turkey Advertising for cosmetic products must comply with the Cosmetic Regulation dated May 23rd, 2005, numbered 25823. Vietnam Advertising for cosmetic and beauty products is not allowed. DISPLAY Claims must be supported by clinical studies, appropriate consumer testing, and/or other scientific evidence. Images focused on dermatological conditions are not allowed. Medical treatments for cosmetic purposes are not allowed. NATIVE Claims must be supported by clinical studies, appropriate consumer testing, and/or other scientific evidence. Images focused on dermatological conditions are not allowed. Medical treatments for cosmetic purposes are not allowed. AUDIENCE Claims must be supported by clinical studies, appropriate consumer testing, and/or other scientific evidence. Images focused on dermatological conditions are not allowed. Medical treatments for cosmetic purposes are not allowed.