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Microsoft Advertising policies

14 February 2022

Introduction

Microsoft Advertising policies help advertisers and partners learn what makes a great ad, as well as what is and isn’t allowed in them. We require our advertisers and partners to comply with Microsoft Advertising Policies at all times. These policies apply across Microsoft Advertising’s networks, including: Search, Audience, Display, and Native.

We take user safety and security seriously. We strive to provide a safe online environment for our users and our partners. We reserve the right to reject or remove any ad or campaign that violates our policies or suspend your access to the Microsoft Advertising Network if we suspect that you willfully or repeatedly violated our terms or policies, or if we detect activities that are unlawful or that pose a risk to user safety or the health and quality of our network (for example, behavior intended to circumnavigate system checks, suspicious payment activity, and repeated policy violations). You may not be able to resume your ad campaigns unless you resolve the violation to our satisfaction.

We update our policies from time to time. We will provide notice of material policy changes. Please see our Change Log for more information on policy changes.

Our policies apply across our network and all ad types unless specified otherwise as follows:

SEARCH SEARCH

Search policies apply to the Microsoft Search Network, and Microsoft Audience Network. Additional publisher specific restrictions may apply.


AUDIENCE AUDIENCE

Audience policies, in addition to the Search policies described above, apply to Microsoft Audience Network placements specifically.


DISPLAY DISPLAY

Display policies apply to Display advertising served by our partners on Microsoft owned and operated properties including MSN, Microsoft Start, Xbox, Outlook.com, Skype, and relevant Microsoft mobile applications including Microsoft Casual Games (MCG). These policies apply to all the publishers listed above unless otherwise specified.


NATIVE NATIVE

Native policies apply to Native advertising served by our partners on Microsoft owned and operated properties including MSN, Microsoft Start, Xbox, Outlook.com, Skype, and relevant Microsoft mobile applications including Microsoft Casual Games (MCG), These policies apply to all the publishers listed above, unless otherwise specified.


Additional information:

SEARCH SEARCH

If your account has been impacted due to a violation, you may not be able to log-in to your account or access its contents without contacting customer support to resolve the issue.

If we detect unauthorized activity or access on your account which we reasonably believe to be hacking or another form of account compromise, account access may be temporarily suspended to prevent unauthorized content from serving. This access suspension will be lifted when we can determine the threat has been mitigated.

  • Visit Where your ads will appear, and Ad positioning for additional information on ad display and ranking.
  • For information about requesting a review of a disapproved ad or account-level actions, see our exception process.
  • Please visit our annual ad quality blog for additional information about policy focus and enforcement during the previous year.
  • For information about our network protection, user safety, and ad placement, please visit our Traffic Quality Center.
  • For information on account deactivation, see this help article.
  • To report an ad that appears to violate policy, please submit an escalation.

AUDIENCE AUDIENCE

If your account has been impacted due to a violation, you may not be able to log-in to your account or access its contents without contacting customer support to resolve the issue.

If we detect unauthorized activity or access on your account which we reasonably believe to be hacking or another form of account compromise, account access may be temporarily suspended to prevent unauthorized content from serving. This access suspension will be lifted when we can determine the threat has been mitigated.

  • Visit Where your ads will appear, and Ad positioning for additional information on ad display and ranking.
  • For information about requesting a review of a disapproved ad or account-level actions, see our exception process.
  • Please visit our annual ad quality blog for additional information about policy focus and enforcement during the previous year.
  • For information about our network protection, user safety, and ad placement, please visit our Traffic Quality Center.
  • For information on account deactivation, see this help article.
  • To report an ad that appears to violate policy, please submit an escalation.