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Microsoft Advertising policies

Disallowed content

14 February 2022


Suffering and violence

  • Advertising is not allowed that advocates, glorifies or promotes violent activity, rape, torture, cannibalism, human suffering or death, self-harm, violence and/or cruelty against animals or graphic or violent images, such as images showing blood or dismemberment.
  • Content that shows guns pointed at the audience is not allowed.
  • Content that shows blood spatter or excessive blood, cruelty, violence, glorification of crimes, depictions of people or creatures on fire and/or showing actions that result in bodily harm or fatalities is not allowed.
    • Exception: Video game ads may depict limited violence, as long as it is in compliance with the Entertainment Software Rating Board’s Advertising Review Code Manual (“ESRB Guidelines”), available at: