Search policies Advertising policies & guidelines Introduction Legal, privacy and security General ad requirements Text guidelines Media formats Relevance and quality Disallowed content Restricted categories Ad extensions policies Product ads policies Publisher specific requirements Intellectual property policies Creative specs Additional resourcesException processHistory of changes to policiesTaiwan policies: English/ChineseContact us Microsoft Advertising policies Disallowed content 14 February 2022 BackSuffering and violence On this page Advertising is not allowed that advocates, glorifies or promotes violent activity, rape, torture, cannibalism, human suffering or death, self-harm, violence and/or cruelty against animals or graphic or violent images, such as images showing blood or dismemberment. Content that shows guns pointed at the audience is not allowed. Content that shows blood spatter or excessive blood, cruelty, violence, glorification of crimes, depictions of people or creatures on fire and/or showing actions that result in bodily harm or fatalities is not allowed. Exception: Video game ads may depict limited violence, as long as it is in compliance with the Entertainment Software Rating Board’s Advertising Review Code Manual (“ESRB Guidelines”), available at: https://www.esrb.org/publishers/ArcManual.aspx