Search policies Advertising policies & guidelines Introduction Legal, privacy and personalization Impact to your Microsoft Advertising account General ad requirements Text guidelines Media formats Relevance and quality Disallowed content Restricted content Ad extensions policies Product ads policies Intellectual property policies Creative specs Additional resourcesException processHistory of changes to policiesTaiwan policies: English/ChinesePublisher preferencesCN Policy for PilotNetflix Restricted Category Enablement FormsContact us Microsoft Advertising Network policies Disallowed content 14 February 2022 BackSensitive advertising On this page Microsoft reserves the right to remove or limit advertising permanently or for a period of time in response to a sensitive tragedy, disaster, death, or high-profile news event, particularly if advertising: May appear to exploit events for commercial gain. Might be considered inappropriate, especially given certain events or circumstances. May affect user safety (for example a product recall).