The consumer decision journey is complex and fragmented – flowing across channels and devices. How do today’s marketing leaders create a strategy to capture the modern consumer, deliver bottom-line results, and ensure the business is on track for long-term success?
The key is search engine marketing (SEM). Search is a versatile tool for growth marketers and SEM can put you in the right place at the right time to capture potential customers.
The Growth Marketer’s Guide to Search eBook is a best practices guide to help you modernise your digital marketing strategy on a strong foundation of SEM to improve your return on investment (ROI). Look through the eBook to learn more about:
- How search delivers value across the decision journey
- Aligning your campaign goals with your business goals
- Tempering and expanding your marketing funnel
- Taking your audience targeting to the next level
- Lifting other investments with search
- How to fight – and win – the battle for paid search budget share
To dive deeper into how SEM can help you grow your business, view or download The Growth Marketer’s Guide to Search eBook.
For more tips and trends, check out our featured industry and seasonal insights on the Bing Ads blog.