Within the first two months of using Microsoft Advertising, Mathilde gained a wealth of data insights that enabled her to connect with international shoppers, optimise her campaigns, drive sales, and build a loyal fan base. Microsoft Advertising has given her a deep understanding of her primary audience demographics, as well as the most impactful keywords to use and identify where her prospects are in the marketing funnel and create targeted campaigns, whether they’re seeking inspiration or are ready to buy.
Furthermore, Mathilde says that Microsoft Advertising offers excellent value. “When I compare my campaigns on Microsoft Advertising to campaigns on other platforms, the cost per click is 30% lower, which is very attractive. Plus, with Microsoft Advertising, the click-through rate is at least six times higher. I'm quite amazed by the results.”
Mathilde also notes that lead quality is an important key performance indicator for French Address and says, “The leads from my Microsoft Advertising campaigns have the highest number of page views per session.”
Examples of French Address product offerings.
As her business grows, Mathilde continues to broaden her use of Microsoft Advertising. She’s currently leveraging In-market Audiences and plans to do more experimenting with display advertising. Having discovered that many French Address shoppers are French language teachers, she especially looks forward to leveraging LinkedIn Profile Targeting.
“I’m not an expert in acquisition — I haven’t built a business before,” says Mathilde. “But the Microsoft Advertising platform is so easy to understand. My time should be spent serving my clients, so each platform that can help me gain time and relevance is fantastic.”