By boosting mobile bids between 40-60%, APH has seen a 90% increase in conversions. This campaign strategy has allowed APH to reach the right audience, helping shoppers become buyers and expanding the company’s business.
“We always knew Bing Ads was strong on PC, but we felt mobile was a weakness,” says Tahir Liaqat, online marketing manager at Airport Parking & Hotels. “We were happy to be proven wrong and blown away by the performance on mobile. We now use bid modifiers as a core part of our search strategy.”
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