According to metrics for the agency’s top 20 clients, the cost per click is typically three times lower with Bing Ads than other leading search advertising platforms. The click-through rate is usually two times higher with Bing Ads campaigns, delivering a 10% higher conversion rate across the board.
ROI is definitely stronger with Bing Ads because the competition is not as fierce on the Bing Network compared with other leading search engines. Bing Ads costs are typically lower, with invested budgets usually five to 10 times lower than other alternatives.
There are a number of Bing Ads success stories across the Ad’s up portfolio of clients, but the agency is particularly proud of its work with Ticketac. Comparing May 1, 2014, to April 30, 2015, with the same period in 2016, clicks increased by 74%, reducing the cost per acquisition by 41% with Bing Ads. The company also saw the conversion rate increase by 24%, which returned a 116% increase in total conversions.
Aside from the results, Ad’s up benefits from highly personalised support. “The Bing Ads team is always on hand every day to answer any questions we have and to fix any issues that arise,” explains Alexandre Pasquiou, a traffic manager at Ad’s up.
Neyret adds, “Our account manager personally visits us each quarter and takes the time to explain to us the challenges we are facing. That really impresses me. These sessions introduce us to new features, which we often adopt and use in our client campaigns — often with great success.”