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Microsoft Search Network data

July 2023

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Reach more of your customers and connect with the people who matter to you on the Microsoft Search Network. Access in-depth audience understanding and marketplace insights when you use the following audience data to help plan your Microsoft Advertising campaigns.

Explore the Microsoft Search Network audience

United States

comScore market data for PC Users

6.4 billion Monthly PC searches
109 million Unique PC users
38.1% PC market share

More buying power

The Microsoft Search Network audience spends 23% more online when shopping from their desktop computers than average internet searchers

Vertical market segments

Data about searchers on the Microsoft Search Network

AllAutoB2BFinanceTravelRetail

Product research

63% use search engines for online product research

Brand discovery

39% use search engines for brand discovery

All demographics

Age

54% are under the age of 45

Gender

47% are female and 53% are male

Education

49% graduated from college

Income

41% have household income in the top 25%

Marriage

50% are married

Children

58% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

33% report having a disability

Automobile

100% are planning to purchase an automobile in the next 3 months

Insurance

33% are planning to purchase insurance in the next 3 months

Auto demographics

Age

66% are under the age of 45

Gender

40% are female and 60% are male

Education

57% graduated from college

Income

51% have household income in the top 25%

Marriage

57% are married

Children

66% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

34% report having a disability

Decision Makers

56% are business decision makers

Executives

30% are senior business decision makers

B2B demographics

Age

62% are under the age of 45

Gender

38% are female and 62% are male

Education

63% graduated from college

Income

52% have household income in the top 25%

Marriage

56% are married

Children

64% have children living at home

LGBTQ+

9% identify as LGBTQ+

Disabilities

23% report having a disability

Health Insurance

21% are planning to buy health insurance

Mortgage

9% are planning to refinance

Finance demographics

Age

47% are under the age of 45

Gender

33% are female and 67% are male

Education

67% graduated from college

Income

58% have household income in the top 25%

Marriage

58% are married

Children

62% have children living at home

LGBTQ+

7% identify as LGBTQ+

Disabilities

19% report having a disability

Domestic Travel

43% planning to purchase a domestic vacation

International Travel

17% planning to purchase an international vacation

Travel demographics

Age

58% are under the age of 45

Gender

47% are female and 53% are male

Education

54% graduated from college

Income

48% have household income in the top 25%

Marriage

51% are married

Children

61% have children living at home

LGBTQ+

11% identify as LGBTQ+

Disabilities

27% report having a disability

Online Shopping

100% have purchased a product or service online in the last week

Retail demographics

Age

49% are under the age of 45

Gender

47% are female and 53% are male

Education

52% graduated from college

Income

45% have household income in the top 25%

Marriage

51% are married

Children

58% have children living at home

LGBTQ+

10% identify as LGBTQ+

Disabilities

32% report having a disability

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