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Identify user intent with broad match keywords, dynamic search ads and keyword planning to connect to customers and keep cost-per-click low.
Bing Ads harnesses AI to help marketers discover and implement SEM campaign optimisations with the Opportunities page in Bing Ads online.
Learn how to find new audiences and meet your lead generation goals in this Art of Advertiser Science eBook.
Learn how to use ad copy testing to get more results for your campaigns in this Art of Advertiser Science eBook.
Learn how to set up, manage, and more importantly, optimize data feeds for Shopping Campaigns.
Learn how to use Remarketing in Paid Search to increase your chances of conversion in this Art of Advertiser Science eBook.
Discover how to evaluate ad and keyword performance, track your budget and optimize your campaigns.
Learn to discover which keywords are assisting in conversions, especially beyond (before) the last click.
Start understanding the factors that influence your customers to take action.
Industry leaders share their thoughts and experiences on the evolving role of search and search marketing in today's digital world