Skip to main content
Advertising

You run your business. We’ll help you find your customers. LEARN MORE & SIGN UP >

Ad insights from the experts

Filter insights

Industry

Topic

Format

Page 4 of results

Article

Boost ad relevance with intelligent solutions

Identify user intent with broad match keywords, dynamic search ads and keyword planning to connect to customers and keep cost-per-click low.

May 2018

Article

Find diamonds with Bing Ads Opportunities

Bing Ads harnesses AI to help marketers discover and implement SEM campaign optimisations with the Opportunities page in Bing Ads online.

May 2018

Girl thinking

eBook

Find new leads with New Trending Queries and Broad Match

Learn how to find new audiences and meet your lead generation goals in this Art of Advertiser Science eBook.

August 2017

Girl watching a map

eBook

Get more conversions with smarter ad copy

Learn how to use ad copy testing to get more results for your campaigns in this Art of Advertiser Science eBook.

August 2017

Two girls in a shop

eBook

Optimize your data feeds for Shopping Campaigns

Learn how to set up, manage, and more importantly, optimize data feeds for Shopping Campaigns.

August 2017

Girl reading a book

eBook

Reconnect with potential customers

Learn how to use Remarketing in Paid Search to increase your chances of conversion in this Art of Advertiser Science eBook.

August 2017

Man outside a coffee shop

eBook

The Art and Science of Bing Ads reporting

Discover how to evaluate ad and keyword performance, track your budget and optimize your campaigns.

August 2017

People celebrating

eBook

The Kevin Bacon approach to keyword attribution

Learn to discover which keywords are assisting in conversions, especially beyond (before) the last click.

August 2017

Two women speaking with a man in an office

eBook

The science of audience and attribution modeling

Start understanding the factors that influence your customers to take action.

August 2017

Rob Wilk, Vice President, Head of North American search sales

Video

Marketing in the age of digital transformation

Industry leaders share their thoughts and experiences on the evolving role of search and search marketing in today's digital world

December 2016