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Young girl eating a cake

eBook

Why intent is your new marketing advantage

Find out why intent is your new marketing advantage.

September 2017

Girl thinking

eBook

Find new leads with New Trending Queries and Broad Match

Learn how to find new audiences and meet your lead generation goals in this Art of Advertiser Science eBook.

August 2017

Girl watching a map

eBook

Get more conversions with smarter ad copy

Learn how to use ad copy testing to get more results for your campaigns in this Art of Advertiser Science eBook.

August 2017

Two girls in a shop

eBook

Optimize your data feeds for Shopping Campaigns

Learn how to set up, manage, and more importantly, optimize data feeds for Shopping Campaigns.

August 2017

Girl reading a book

eBook

Reconnect with potential customers

Learn how to use Remarketing in Paid Search to increase your chances of conversion in this Art of Advertiser Science eBook.

August 2017

The Rise of Bots

eBook

Rise of the bots forges stronger CRM

Bots are empowering marketers to forge stronger relationships with their customers, meeting customers in key conversations with the help of text message, voice search, digital assistants and artificial intelligence. Learn how modern marketing organizations are embracing bot technology.

August 2017

Man outside a coffee shop

eBook

The Art and Science of Bing Ads reporting

Discover how to evaluate ad and keyword performance, track your budget and optimize your campaigns.

August 2017

People celebrating

eBook

The Kevin Bacon approach to keyword attribution

Learn to discover which keywords are assisting in conversions, especially beyond (before) the last click.

August 2017

Two women speaking with a man in an office

eBook

The science of audience and attribution modeling

Start understanding the factors that influence your customers to take action.

August 2017

Man standing on rock cliff overlooking valley

eBook

How to brave disruptive digital transformation

Explore key trends shaping consumers of the digital age and how to use search as your modern marketer's multi-tool for digital transformation.

December 2016