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Article

Travel in an age of volatility

Travel has been hit hard by COVID-19. We investigate the market, including search trends, potential market disruption and how to respond.

November 2020

Article

Travel industry paid media attribution

Microsoft Advertising Insights conducted a multi-touch attribution analysis in Travel comparing pre-COVID-19 to post-COVID-19 timeframes.

October 2020

Article

Alaska Airlines achieves paid search success

Alaska Airlines boosts paid search success and ROAS with Audience Targeting

August 2020

Article

TUI boost performance with Dynamic Search Ads in Microsoft Advertising

Discover how TUI boost performance with Dynamic Search Ads in Microsoft Advertising.

March 2020

Woman walking with laptop and suitcase

Article

Manchester Airports Group see traffic take off with Microsoft Advertising syndication

Aviation specialists grow conversions by 7% with syndication traffic on the Microsoft Search Network

November 2019

Article

P&O Cruises efficiently scaled reach

With the assistance of Adobe, P&O Cruises also uncovered opportunity to better utilise the Microsoft Advertising platform.

October 2019

Article

Air France soars with combined SEM solutions

Microsoft Advertising while reducing their CPC.

May 2019

Article

Flying high with innovative data management

Learn how Virgin Australia achieved an 18% increase in YoY revenue and a 5% boost in the average order value of bookings using Microsoft Advertising.

March 2019

Infographic

Help searchers find your travel business

New research can help you gain more travel customers by engaging with searchers at every step of their decision journey.

March 2019