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The automotive industry has been hit hard by COVID-19. Microsoft Advertising Insights took a look at autos search trends across Europe since the onset of COVID-19.
With a focus on Shopping Campaign optimisation, BB Wheels achieved more than a 13X return on ad spend with Microsoft Advertising.
Honda found new ways to expand its digital footprint to reach new customers and to expand its digital footprint with the Microsoft Audience Network.
How to drive marketing success based on women's unique considerations
Volvo boosts campaign CTR with the Microsoft Audience Network
While hybrid and electric vehicles have experienced a significant increase in popularity around the world, the percentage of e-cars among all new German car registrations was reported at a low 1.6% in 2017