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Auto Search engine ON

The automotive industry has been hit hard by COVID-19. Microsoft Advertising Insights took a look at autos search trends across Europe since the onset of COVID-19.

November 2020


BB Wheels crushes their ecommerce goals

With a focus on Shopping Campaign optimisation, BB Wheels achieved more than a 13X return on ad spend with Microsoft Advertising.

November 2020


Honda expands its digital footprint with Microsoft

Honda found new ways to expand its digital footprint to reach new customers and to expand its digital footprint with the Microsoft Audience Network.

September 2020


Inclusive Automotive Marketing: The Vehicle Shopping Journey of Women

How to drive marketing success based on women's unique considerations

December 2019


Volvo boosts campaign CTR

Volvo boosts campaign CTR with the Microsoft Audience Network

November 2019


Hybrid and electric vehicles disrupting the German auto market

While hybrid and electric vehicles have experienced a significant increase in popularity around the world, the percentage of e-cars among all new German car registrations was reported at a low 1.6% in 2017

July 2019