The average cost per booking is 63% lower than the leading alternative, due to a lower cost per click and a much higher conversion rate. Microsoft Advertising is therefore highly lucrative for us as a business.
— Jeroen Maaijen, SEM manager TUI (Benelux)
With TUI’s broad product range, the need to prioritise and tailor locations for its customer base and then customise its ads based on that information is vital for TUI.
Microsoft Advertising provides you with better results in comparison to the amount of money invested. It also gives us the confidence that our message is being delivered to a receptive audience and reaching the correct target.
— Nathan Timmins, digital marketing director, Suntransfers.com
Following a web restructure,Suntransfers.com deployed Image Extensions and Sitelink Extensions to enhance its ads.
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