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Microsoft Advertising Blog

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Innovative study: Driving impact with pharma search advertising

Microsoft Advertising and Veeva Crossix, a leading healthcare data analytics firm, partnered on an innovative study on the impact of search advertising. The research showed how a single ad exposure led to brand and category lifts for advertiser participants.

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Marketing with Purpose course: Accelerate brand loyalty and growth

Marketing with Purpose can accelerate business growth and help create authentic connections between brands and their customers. Complete the new Marketing with Purpose course to learn marketing tactics and data-driven actions to build brand trust.

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Congratulations to our Microsoft Advertising Global Partner Award Winners!

We’re delighted to announce this year’s Microsoft Advertising Global Partner Award Winners, announced on 21 April 2021 during the Microsoft Advertising Elevate broadcast. See which partners showed innovation and adaptability during the year 2020.

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Accelerate your digital strategy with new product experiences

At Microsoft Advertising Elevate, many new advertising products and feature updates were announced. Learn about the new tools being made available to improve your digital search, display, and native campaigns.

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A snapshot into savings

2020 was a year no one was expecting. Consumer lived experiences in 2020 have impacted behaviours towards savings, investments, and individual savings account (ISAs). Senior Analytical Lead, Phil Jones and Client Solutions Director, Tracey Pilon explore these changing behaviours to help UK advertisers prepare for the new tax year.

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