POSTS TAGGED WITH "reporting and optimization"

We are pleased to announce the availability of Bing Ads Editor (BAE) 10.7, your desktop solution for large and multi-campaign management. The improved Bing Ads Editor has been revamped based on your feedback, sporting a host of new and enhanced...

It may be the shortest month of the year, but February sure is the most loved up in the annual calendar. At Bing Ads we are all about sharing the love especially when it comes to understanding the latest customer and seasonal trends. That’s why...

What is conversion tracking? Anyone investing in advertising usually wants to know the effectiveness of their advertising efforts. When you advertise using pay per click, you can obviously measure the clicks, however, clicks are not the last...

In the last PPC Back to Basics blog post we tried to give you an easy overview on how to use reporting in Bing Ads. In this post we’d like to highlight the search term report as it is a little gem of a report that will do you some favours: It...

As explained in this article on Search Engine Land, for 52% of small businesses proving the ROI of their advertising efforts is top of mind. Not only are there more products and features available in Search today which are easy to use and really...