POSTS TAGGED WITH "reporting and optimization"

In-market audiences launched back in May, helping you leverage artificial intelligence (AI) to target curated lists of customers who have shown purchase intent signals within a particular category. With this Bing Ads Editor release, you can now create, modify, and delete your in-market audience associations and negative in-market audience associations in bulk.

Learn about enhancements to inline download and the Overview tab rolling out globally.

Given Apple’s recent changes to how Safari handles third party cookies, all advertisers using conversion tracking need to take immediate mitigation steps in order to accurately and fully track their conversions.

With Bing Ads Editor, you can associate specific remarketing lists to your ad groups so that you can deliver the right ad to the right customer. Now also take advantage of new negative remarketing lists to further refine your ad audience by excluding specific audiences to achieve higher ROI.

Two new bid strategies have been added to our automated bidding family. Target Cost Per Acquisition (CPA) and Maximize Conversions. These goal-based bid strategies can help you achieve greater business impact while reducing the overhead of managing bids across all your keywords.