24 April 2016
2-minute read
Insights play an integral role in understanding consumer behaviour online. They’re a crucial tool for brands to ensure they reach the right consumers, at the right time and on the right device. Search data holds a multitude of insights that can be ut...
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21 April 2016
3-minute read
As humans we have a lifelong interest to learn, in all manner of ways. We do so by collecting information around us. We squirrel it away and draw on it to inform future decisions, conversations and viewpoints. When we can’t answer a question ourselve...
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20 April 2016
3-minute read
There’s no doubt that consumers are over exposed to marketing messages. Every day, at a whole host of moments, there’s a brand competing to engage with you and grab your attention. It’s a noisy world out there, and as such, brands are having to up th...
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19 April 2016
2-minute read
Today, people are more connected than ever before – and this complexity of technology connections is creating a wealth of data. Thanks to the magic of machine learning, this data is fueling intelligence that is empowering humans to do more and in tur...
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18 April 2016
3-minute read
Advertising Week Europe 2016 officially kicked off yesterday and as the first day drew to a close our very own Mascha Driessen took to the stage as part of The Economist’s ‘Masters of Monetisation’ panel. Alongside representatives from Facebook, The ...
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