03 May 2018
3-minute read
The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer journey across search, web and apps. The Microsoft Audience Network offers advanced audience targeting and brand safe native placements. We recognize that the industry is ever changing, customer-centricity matters more than ever to businesses, and AI is transforming how marketers and brands engage with their customers.
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22 March 2018
2-minute read
The importance of international talent was the key theme of a joint lunch between Bing and the Advertising Association on Wednesday as part of Advertising Week Europe, which took place in London from 19-22 March. Hosted in the beautiful and renowned surroundings of Fortnum & Mason on London’s Piccadilly, the event attracted the leading names from across Ad Land to discuss how London thrives from the global talent based in the city and how important it is that this pipeline of creativity continues to flow as the UK leaves the EU.
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01 March 2018
2-minute read
Announcing the launch of Bing Ads fans. Fans can sign up to get key info for greater insight into Bing Ads with opportunities to improve product features and solve problems. Fans will be eligible for some Bing Ads exclusives as recognition for our highly engaged advocates.
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10 November 2017
3-minute read
The CMO’s role is changing to view growth and revenue as a top priority and as such the objective is to build a natural, tailored experience that harnesses data representing a complete view of the customer across all channels. Let's explore.
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10 October 2017
1-minute read
Is voice search the new digital frontier? Voice search is undoubtedly one of the biggest areas of interest in the digital space, and we explore how Bing can help marketers and SEOs get ahead of the trend to reap the rewards of voice. Topics including the future of search, voice search as a PPC bid modifier and how we at Bing see the importance of links changing as their focus moves to contextual relevance.
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