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Here Comes the Surge in Search Traffic Volume for the Wireless Industry – Are You Prepared?

September is a big month for advertisers in the Wireless Industry. Whether you are a carrier, a device maker, or in the business of selling services, devices and accessories – September is a great month to take advantage of the surge in searches to drive leads.

The anticipation of new devices brings a high volume of searches on the Yahoo Bing Network during September leading up to the holidays. To help you stand out from the competition, we gathered research and studied historical search patterns to highlight areas that you should consider as part of your search strategy.

A quick snapshot of what we learned:

  • Smartphone adoption has increased to 56% from 46% in Feb last year with room to grow in key segments
  • Price is a top factor among 70% consumers considering devices and plans
  • Tablet adoption is on the rise; 24% increase since April last year among parents with children
  • Historical events and data indicate that volume can be up to  300% higher on days of new product announcement
  • Most advertiser budgets are quickly exhausted during September due to high volume – budgeting properly is key to ensure campaigns don’t get paused

 

We hope you take advantage of these insights to optimize your strategy through September and moving forward.  We encourage you to use the historical trends to determine your strategy for other device launches, and we will continue to provide new insights on this topic throughout the peak season.