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Retailers, are your holiday campaigns optimised for impact?

The Microsoft Advertising Masters Webinar Series (Retail) focuses on how advertisers can best navigate the upcoming holiday season.

The Microsoft Advertising Masters series is back for another session on 17 October, giving attendees exclusive access to industry experts and their knowledge and insights on topics that are currently shaping the world of digital advertising. The webinar series offers a unique opportunity for aspiring Microsoft Advertising Masters to discover the latest consumer trends, how audiences are evolving their shopping behaviour across Europe, and how the most recent product developments from Microsoft Advertising can make a brand truly stand out.

The next episode will dive into the retail vertical to discuss the best ways to prepare for peak shopping season, with a special focus on the upcoming Black Friday event. In the last five years, Black Friday has undoubtedly changed the retail landscape; shifting online behaviour to encourage earlier shopping and, in turn, creating a new peak season for retailers. Whatever your current approach to Black Friday may be, it is of essence to understand the latest trends, insights and products that could help you prepare for a successful holiday season.

Considering the intensity of shopping demand that we expect this year, having the right ads in place will be more important than ever before. With such a competitive peak, it’s important to take every advantage to maximise your reach–and Microsoft Advertising is here to help you do just that. By utilising our three core ad formats–Microsoft Shopping campaigns, Dynamic Search Ads and the Partner Network–we will show you how you can give yourself the best chance to expand your reach during the peak retail period, while experiencing a very successful end to 2019.

Register now to take part in the Microsoft Advertising Masters: Retail webinar on October 17th, 2019 (10:00-11:00 GMT)

French audiences can register for the webinar here