At Microsoft Advertising, we believe in empowering every marketer on the planet to achieve more and we realise that our success depends on the success of our partners.
What’s in it for agencies and SMBs?
In light of the recent transition of Bing Ads into the wider Microsoft Advertising family, the video below explores how agencies can expand their reach with us and what steps SMBs can take to advertise their business more effectively.
Presented by Simon Jacobson (EMEA Segment Lead) and Thomas De Corte (Agency Service Expert), our first ever webcast since our rebranding highlights the benefits of transforming digital marketing with Microsoft Advertising so as to increase companies’ online visibility and achieve essential business targets.
At just 17-minutes long, this short video webcast embraces inclusive marketing by providing captions to make it even easier for our clients to understand.
Wait no longer,
access the webcast now and you will also be able to download the latest pitch deck and a one-page FAQ for agencies and SMBs, as well as exclusive offers like a free 1:1 consultancy coaching session and coupon vouchers.
Business challenges facing agencies and SMBs
We know that our customers face new business challenges every day and we believe it is our responsibility to understand them while focusing on providing the best quality products and services to overcome them. We recognise that businesses need better support to be more efficient with resources like time and money and we know that return on investment is a key priority for most of our advertisers. That is why we see it as our core responsibility to offer the right guidance and coaching to do that.
Below are some of the SMB key challenges discussed in this webcast:
- Marketing is a tough job! 46.8% of businesses manage marketing efforts on their own
- Budget, resources and time to invest in Search Engine Marketing
- Constant changes in online marketing
- In-depth understanding of Search Engine Marketing
Reach new customers and grow your revenues
While Bing Ads has become Microsoft Advertising on the advertiser side, the Bing search engine itself, on the consumer side, remains. We’ve expanded our search advertising offering with new products such as the Microsoft Audience Network powered by Microsoft Graph and artificial intelligence to increase your reach.
When it comes to audiences, we also pride ourselves on the quality and diversity found through Microsoft Advertising and the Microsoft Advertising Partner Network, which can increase the chances of businesses to find their ideal customers.
The Microsoft Advertising Partner Network isn’t just the Bing search engine of old – it’s a combination of quality syndication search partners, owned and operated properties like Verizon Media, Yahoo and AOL, as well as the Bing ecosystem.
Microsoft Advertising reaches people you can’t find on Google such as:
- 47 million retail PC searchers
- 28 million business/finance PC searchers
- 22 million travel PC searchers
Access the short webcast today