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How Friends of Search befriended Bing Ads

Friends of Search – one of the leading European search events – marked its 4th anniversary this year. Like previous years, the event in the Netherlands attracted a variety of international speakers on stage and sold out in no time. There was a lot more attention for Bing Ads.

As the Netherlands is well-known for its trade mentality, it’s no wonder that one of the key drivers for online trade – search – is so well developed in the market. Both advertisers and agencies have invested a lot of time and budget in developing a very mature online marketplace. But the entrepreneurial mind needs constant feeding, with the latest innovations and the best tips and tricks from the greatest minds in the industry. And that’s what Friends of Search tried to deliver again this year on February 16th.

Bing Ads EMEA Regional Director Tor Thompson presented ‘Characterising Search: Building Character with Bing Ads’. In her presentation, which has also been documented by this blogger, Tor took us on a journey showing where Bing Ads was a couple of years ago and where we are now. 

Dutch Advertisers are spending 25 percent more on SEA

 All Friends of Search attendees received a printed copy of the 3rd Dutch Search Study, commissioned by IAB Netherlands and DDMA, and issued by Deloitte. This study showed that advertisers in the travel, retail and financial sector spent 25% more on SEA than the year before.