Ravleen Beeston

We are shaping the future of marketing with AI, and that future is now and as technology continues to develop, so will the way people and organisations use it. Artificial Intelligence has the potential to enhance the human experience, reaching every aspect of our lives.

Technology is growing more human by the day. By 2018, International Data Corporation (IDC) predicts that half of all consumers are expected to interact with cognitive computing on a regular basis.1 At Microsoft, we are developing new capabilities and creating innovative products to help our clients can reach their audiences in the most effective way possible.

Alan Turing predicted that voice would become our primary mode of interaction with computers 70 years ago. We are, in fact, 17 years behind his schedule.
People are now literally voicing their concerns to technology – they are showing their emotion, expecting the technology to listen, watch and understand.

As humans we have a lifelong interest to learn, in all manner of ways. We do so by collecting information around us. We squirrel it away and draw on it to inform future decisions, conversations and viewpoints. When we can’t answer a question ourselve...

This article first appeared in Campaign New technology that blurs the line between what's real and what's computer-generated by enhancing what we see, hear, feel and smell. Marketing performed "on-the-fly" to determine an appropriate or optimal appro...