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Microsoft Advertising Blog

Nikki DeMare

Senior Program Manager, Analytics Strategy, Microsoft Advertising

BLOG POSTS BY Nikki DeMare

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The core building blocks of a high-performing data strategy

As a data-driven marketer, it’s easy to feel overwhelmed with the volume and variety of consumer data that’s available. Learn the strategies that high-performing marketers use to pull together the data they need to best engage and convert customers.

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The agency advantage in a data-driven world

With seismic shifts in consumer behaviors, agencies are under intense pressure to find a winning formula for success. The upside: we found that top marketers are leveraging agencies twice as much as marketers who are building their own capabilities.

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What’s your Customer Experience Quotient?

In today’s competitive marketplace, the one thing that sets marketers apart is their ability to deliver a better customer experience (CX). Learn how to achieve a high Customer Experience Quotient (CXQ), and drive results using data and technology.

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