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Microsoft Advertising Blog

Christi Olson

Head of Evangelism for Search, Microsoft

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BLOG POSTS BY Christi Olson

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What is your customer profiling really doing for you?

Is your profiling enabling you to deliver tailored-fit, seamless interactions? We’ve gathered cutting-edge data and uncovered ways top marketers are rethinking customer profiling, to deliver highly personalised, customer-centric experiences and touchpoints.

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Goodbye funnel, hello flywheel

The rapid pace of digital disruption has upended marketing strategies. Learn why the traditional marketing funnel is losing relevancy and let us introduce you to a modern marketing model that is helping brands thrive in the digital era: the flywheel.

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Dispelling 3 myths of modern marketing

When it comes to digital marketing, change is the only constant, making it hard for today’s marketers to decipher fact from fiction. Dig into the data and take a closer look at three common myths affecting the decisions that we as marketers make every day.

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