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Dynamic Search Ads (DSAs) should be part of any advertiser’s holistic strategy to drive incremental query coverage. Using your website’s content, DSAs help you uncover new business opportunities by matching your ads to users’ queries that aren’t part of your keywords. And now, with static headlines available (and unique to Microsoft Advertising), you can retain full control over the ad copy and titles of your DSAs.*
Increase your search term coverage using customized ad experiences.
You can import your DSAs from Google Ads, create DSAs using the API or leverage the Editor.
Use Dynamic Search Ads
*Please note this feature is currently only available in the following markets: US, CA, UK, AU, IN, FR, DE, NZ, IE, IT, ES, NL, SE, CH, AT, BE, DK, NO, FI, ID, MY, PH, SG, TH, VN, AR, BR, CL, CO, MX, PE and VE. By turning on Dynamic Search Ads, you agree that Microsoft may generate ad content from the content of your website, including any text, images, links, creative, advertising materials, or other data (“Content”), and that such Content is provided by you in connection with the Microsoft Advertising Agreement and may be used by Microsoft in accordance with the license in Section 2.