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Connect to more customers in your exclusive audience today

Your business is unique and we are here to help you optimize your Bing search marketing efforts so you can capture the right audience. Our specialized support team, tools, and resources will help you manage your Bing campaigns via Microsoft Advertising, so you can focus on running the other aspects of your business and driving results.

Adult keywords and advertising

  • Keywords that are approved for adult advertising content must be solely and explicitly for adult content – for example, Bing users searching on approved adult keywords are only served sexually explicit content, while non-adult-specific keywords do not serve adult content. Examples of approved adult keywords include: Free Porn, XXX Video, Live Sex Chat Cams, Phone Sex Lines, Sex Toys, Blow up Dolls or Rabbit Vibrator.
  • Keywords that are not explicitly related to adult content – that is, keywords that are relevant to both an adult search results category and a non-adult search results category – are not allowed in the Bing Adult Marketplace. Examples of keywords that are not explicitly related to adult content include: Breast Enhancement, Condoms, Lubricants, Lingerie, Sex Education or Single Dating.

Adding adult keywords to your campaign

  • When adding adult keywords to your adult campaign, the “Exact” match type is the only match type allowed. Choosing phrase or broad match types will prevent your ads from delivering. You may only submit keywords that are associated with adult content, and the keyword must be on our approved adult keyword list.

Approved keywords

Download a complimentary keyword list to help target potential customers in your adult advertising campaigns. Choose the keywords you want from the list and then import them into your Microsoft Advertising account. Members of the Microsoft Advertising Adult Advertiser program can use only keywords from this pre-approved list. All keywords must be set to "Exact Match" when setting up a Bing search campaign in Microsoft Advertising.

If you would like to submit new terms for consideration, please complete and submit the Adult keyword addition request form. Your keywords will be considered for addition to the North America Adult Keyword List. If you wish to request new terms added for other markets, you must submit terms to those regions separately for each country in which you want to display ads.


Manage your Bing search advertising campaigns by downloading an easy-to-use, timesaving Editor. Once you've downloaded Editor, you can import keywords from the approved keyword list, make changes to your campaigns—even when you're offline—make similar changes to multiple accounts at the same time, and more.

Microsoft Advertising blog posts, forums and tips

See what experts are saying about search engine marketing and industry trends.

Adult Advertiser content policies

Advertisers who participate in our Adult Advertising program have agreed to comply with our terms and conditions. Review our Adult content policies for more information about our policies and restrictions.

Adult advertiser customer support

Phone: 866-950-1066 
Monday–Friday, 9 A.M.–7 P.M. EST

Review a list of approved adult keywords