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The digital advertiser's guide to COVID-19

April 2020

Webcast

Duration: 1 Hour 8 Minutes Availability: On-demand

As consumers are spending more time at home, search is growing in increasing importance. And as you begin to consider what the next steps are for your business — whether they’re purely reactive, more recovery-oriented in nature or involve planning for the future — we want you to be fully prepared, no matter what stage you’re in.

That’s why we invite you to join us for The digital advertiser’s guide to COVID-19 on-demand webcast to learn more about the immediate strategies you should consider implementing today, the restoration strategies you should keep in mind as you begin to rebuild, and the new opportunities that have arisen as a result of the current consumer landscape.

We also cover some of the latest consumer behavior patterns based on the data we’re seeing which will help you decide the best course of action for your client or organization at this time.
 

Speakers

Stein Broeder

Sr. Marketing Communications Manager

Microsoft Advertising

Stein Broeder manages content for the search engine professional audience at Microsoft Advertising. For the past three years, he has been responsible for bringing over a dozen new Bing Ads features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry. In his spare time he helps raise Nolan and Mila with his wife Chelsea. Say hello @steinbroeder.

James Pazhavila

Analytical Director

Microsoft Advertising

 

Shelby Gagnon

Sr. Product Marketing Manager

Microsoft Advertising

Shelby is a Senior Product Marketing Manager focused on Audience Targeting, like Remarketing, In-market Audiences, Custom Audiences – and more exciting things to come! She has been part of the Microsoft Advertising team for 4 years, working in roles across retail vertical marketing, audience, seasonal insights, content marketing, and product marketing. She’s also passionate about empowering women in leadership and girls in STEM. Follow her on Twitter at @ShelbyGagnon.

John Lee

Sr. Learning & Development Specialist

Microsoft Advertising

 

Priscille Bouchez

Product Marketing Manager

Microsoft Advertising

 

Cady Condyles

Sr. Product Marketing Manager

Microsoft Advertising

 

Lauren Tallody

Sr. Product Marketing Manager

Microsoft Advertising

Lauren is a Sr. Product Marketing Manager at Microsoft Ads in the Bay Area office and has been with the company for 4 years. Prior to joining Microsoft, she worked for Assembly as their VIP of Search and Biddable. Lauren graduated from the University of Maryland – Robert H. Smith School of Business.