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Quarterly API webcast – October 2019

October 2019

Webcast

Availability: On-demand

Please join the Microsoft Advertising Program Manager team to learn about exciting new features coming soon to the API and developer roadmap. We’ll explore features that are currently available as well as several that we’ll be piloting and releasing soon.

This webcast will provide you with a clear understanding of upcoming features and the value they can bring to your Microsoft Advertising campaigns. Along with a view of the API features coming soon and those recently updated, we’ll also provide an estimated timeline as to when features will become available, so you’ll have the building blocks needed to develop the solution that works best for you.

Agenda
  • Roadmap and features coming soon
    • Audience features updates
    • Deprecation of Accelerated budgets
    • IF functions
    • View-through conversions
  • Updates on previously discussed features
    • Customer hierarchies and Shared Libraries (UET/audiences)
    • Ad customizers
    • Microsoft identity platform endpoint
    • Expanded Text Ads adoption reminder (deprecation of standard text ads)
    • Final URLs/parallel tracking reminder
    • API v13 reminder (migrate now and SDK update)

 
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Speakers

Jenn Cockrell

Business Program Manager

Microsoft Advertising

 

Aswath Mohan

Principal Program Manager

Microsoft Advertising

 

Nan Li

Senior Program Manager

Microsoft Advertising

 

Juan Sepulveda

Program Manager

Microsoft Advertising

 

Parinita Rahi

Principal Program Manager

Microsoft Advertising

 

Abhishek Gupta

Program Manager

Microsoft Advertising

  

Xin Zhang

Senior Program Manager

Microsoft Advertising

 

Pelkins Ajanoh

Program Manager

Microsoft Advertising

  

Shirley Yuan

Program Manager

Microsoft Advertising

  

Rosé Dorleans

Program Manager

Microsoft Advertising

 

Sachin Tayade

Principal Program Manager

Microsoft Advertising