In The Marketing Master Class podcast series for growth marketers, thought leaders from marketing, advertising, branding, data science and consumer behavior share their expertise and lessons learned to help listeners excel as growth marketers.
In each 15-minute episode, our host Geoff Colon, communications designer at Bing Ads and author of “Disruptive Marketing,” welcomes a new, renowned guest to discuss ways to apply a growth mindset in their field. Together, they dig into challenging topics forward-thinking marketing leaders face today.
By the time you finish your morning commute, you’ll have gotten new tips, hacks, best practices and strategies to take in to your teams.
Episode 1 – The modern marketing strategy
We hear from Jeff Allen, president of Hanapin Marketing, an industry-leading agency specializing in pay-per-click (PPC) marketing. He shared his point of view on the modern marketing strategy and search engine marketing. “Search is about harvesting demand, not generating it. Put yourself in the position to harvest as much of that demand as you can,” he explained. Listen to the podcast to hear more about shifting your mindset to make room for experimentation.
Episode 2 – The art of relevancy
“Life is all about search, isn’t it? We’re all searching for something. None of us have the answers,” exclaimed Lee Odden, author of “Optimize” and CEO of TopRank Marketing. He stopped by to share some wisdom on content marketing, search marketing and the art of relevancy. Tune in to the podcast to hear more about developing a customer-centric content strategy and how search fits into that strategy. It can help you design content plans focused on discovery, consumption and action.
Episode 3 – The risk taker's guide
Sujan Patel, co-founder of WebProfits, stopped by to discuss the importance of modern marketers taking risk and ways to incorporate risks into your marketing strategy. Because as channels shift and emerge, “everybody who is in the world of marketing today is in a risky state,” said Patel. Catch the podcast to hear more about the skills you’ll need to become a growth marketer. It can help you on your way to developing a growth marketing mindset and becoming more of a risk taker.
Episode 4 – The evolution of paid media
Paid media has evolved to become more sophisticated over the past few years with the growth of machine learning, automation and programmatic ad buys. “In getting more sophisticated, [paid media] becomes more challenging, but also provides more opportunity,” said podcast guest Ginny Marvin, paid media reporter for Third Door Media (Search Engine Land and Marketing Land). Listen to the podcast to hear her take on where paid media is now and where it’s heading.
Episode 5 – Glocal marketing
Jason Miller, global content & social media marketing leader at LinkedIn and author of “Welcome to the Funnel,” spoke with us about the latest trends and challenges in global-local (glocal) marketing and engaging customers across borders. “It’s important to keep in mind for a content marketer or social media marketer that you have to start with a global vision,” Miller remarked. Tune in to the podcast to help you develop a more global focus and discover the benefits of long-form content.
Episode 6 – Experiential marketing
“If your story isn’t being told by your customers and consumers — and that’s as true for B2B as it is for B2C — do you even exist?” posited Ken Hughes, consumer and shopper behaviorist and CEO at Glacier Consulting. He stopped by to discuss experiential marketing and how brands can break free from the status quo in how they market to consumers. Listen to the podcast to hear more about developing a more experiential marketing strategy and helping consumers tell your story.