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School comes first: Back-to-school advertising insights – Canada edition

May 2017

For many Canadian parents, there isn’t a limit to the sacrifices they’ll make for their child’s education, making back-to-school a significant shopping event. As school comes first, help shoppers find your brand in the moments they need you most.

Bing is making search more personal

Learn trending keyword searches, clicks, average CTR and CPC so you can create relevant ads for popular back-to-school products:

  • Clothing
  • Shoes
  • School supplies

Also learn tips to create powerful ads designed to help get you clicks that lead to conversions.

It’s time to plan for back-to-school campaigns

Shoppers start searching for back-to-school supplies as early as July, so start planning now. Ace your digital advertising campaigns by downloading the Canada edition of the new 2017 back-to-school presentation full of search insights and tips. Then sign up for a Bing Ads account or get in touch with your Bing Ads account team to reach our valuable audience.

 Download the presentation